Business & Investing


Book Cover: Absolute Value: What Really Influences Customers in the Age of

Absolute Value: What Really Influences Customers in the Age of

Author: Itamar Simonson

ISBN: 9780062215673

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework - the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundly - yet the...

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Book Cover: Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Author: W. Chan Kim

ISBN: 9780316314046

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's...

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Book Cover: The Social Organism A Radical Understanding of Social Media to Transform Your Business and Life

The Social Organism A Radical Understanding of Social Media to Transform Your Business and Life

Author: Oliver Luckett

ISBN: 9780316359528

From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at...

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Book Cover: Breaking Rockefeller: The Incredible Story of the Ambitious Rivals Who Toppled an Oil Empire

Breaking Rockefeller: The Incredible Story of the Ambitious Rivals Who Toppled an Oil Empire

Author: Peter B Doran

ISBN: 9780525427391

The incredible tale of how ambitious oil rivals Marcus Samuel, Jr., and Henri Deterding joined forces to topple the Standard Oil empire Marcus Samuel, Jr., is an unorthodox Jewish merchant trader. Henri Deterding is a take-no-prisoners oilman. In 1889, John D. Rockefeller is at the peak of his power. Having...

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Book Cover: Makers and Takers: The Rise of Finance and the Fall of American Business

Makers and Takers: The Rise of Finance and the Fall of American Business

Author: Rana Foroohar

ISBN: 9780553447231

Eight years on from the biggest market meltdown since the Great Depression, the key lessons of the crisis of 2008 still remain unlearned - and our financial system is just as vulnerable as ever. Many of us know that our government failed to fix the banking system after the subprime...

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Book Cover: How To Be A GREAT Salesperson...By Monday Morning!

How To Be A GREAT Salesperson...By Monday Morning!

Author: David R Cook

ISBN: 9780998684819

Who This Book is For:Everyone - Many people use this book's motivational principles as a confidence builder, to enhance their careers, and personal life. Seasoned Sales Professionals - Any seasoned sales pro will tell you they are always on the hunt for new closing techniques, a refresher, or simply a...

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Book Cover: How to Work With & Lead People Not Like You

How to Work With & Lead People Not Like You

Author: KELLY MCDONALD

ISBN: 9781119369950

If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! The people you work with may be from a different generation, different culture, different race, different gender, or just a different philosophy toward...

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Book Cover: Generation Impact: How Next Gen Donors Are Revolutionizing Giving

Generation Impact: How Next Gen Donors Are Revolutionizing Giving

Author: NOT AVAILABLE.

ISBN: 9781119422815

An insider's guide to the coming philanthropic revolution Meet the next generation of big donors - the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves...

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Book Cover: Millennial Money: How Young Investors Can Build a Fortune

Millennial Money: How Young Investors Can Build a Fortune

Author: Patrick O'Shaughnessy

ISBN: 9781137279255

Fact: the Millennial Generation will not be able to rely on pensions and social security in retirement. Instead, they will have to save and invest in the global stock market to meet their goals. When it comes to thinking about money, Millennials are, as a generation, different from their parents...

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Book Cover: How to Make It: 25 Makers Share the Secrets to Building a Creative Business

How to Make It: 25 Makers Share the Secrets to Building a Creative Business

Author: Erin Austen Abbott

ISBN: 9781452150017

This is the ultimate tell-all, show-all guide to making a living by making things. Featuring 25 profiles of illustrators, jewelry designers, ceramicists, painters, clothing designers, and printmakers, How to Make It provides a behind-the-scenes look at the daily rituals and best practices that keep these creative entrepreneurs on track. With...

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Book Cover: Finances for One: A New Widow's Guide to Managing Money

Finances for One: A New Widow's Guide to Managing Money

Author: Bridget Handke

ISBN: 9781505476002

Many women feel scared and overwhelmed at the financial considerations that arise in becoming a widow. This book guides you in wrapping your arms around all that needs to be taken care of, as well as helps you understand the various components of money. It will help you answer the...

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Book Cover: Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life

Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life

Author: Susan A David

ISBN: 9781592409495

The counterintuitive approach to achieving your true potential, heralded by the Harvard Business Review as a groundbreaking idea of the year. The path to fulfillment, whether at work or at home, is almost never a straight line. Ask anyone who has achieved their biggest goals or who thrives in their...

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Book Cover: The Start-Up J Curve: The Six Steps to Entrepreneurial Success

The Start-Up J Curve: The Six Steps to Entrepreneurial Success

Author: Howard Love

ISBN: 9781626342927

Do you wish you could know what to expect as your start-up grows and changes? Discover a clear roadmap that shows you exactly how to advance your business. Does your life as an entrepreneur feel too random and unpredictable? Are you struggling to keep up with the constant changes, challenges...

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Book Cover: The Outward Mindset: Seeing Beyond Ourselves

The Outward Mindset: Seeing Beyond Ourselves

Author: Arbinger Institute

ISBN: 9781626567153

The Arbinger Institute has helped millions with their books Leadership and Self-Deception and The Anatomy of Peace. Their newest book, The Outward Mindset, reflects their latest research and experience and offers a new and intuitive way to teach people how to implement mindset change in themselves and scale it across...

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Book Cover: A First-Class Catastrophe: The Road to Black Monday, the Worst Day in Wall Street History

A First-Class Catastrophe: The Road to Black Monday, the Worst Day in Wall Street History

Author: DIANA B HENRIQUES

ISBN: 9781627791649

The definitive account of the crash of 1987, a cautionary tale of how the U.S. financial system nearly collapsed--from the bestselling author of The Wizard of LiesMonday, October 19, 1987, was by far the worst day in Wall Street history. The market fell 22.6 percent - almost twice as bad...

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