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Blogging 101: Creating Engaging Content
Posted on October 22, 2020
by April S
Blogging is an essential 21st century skill. Whether you’re trying to start a blog or create content for personal or professional reasons – the Library is here to help.
If you’re new to our blog, you may have missed our other posts in the blogging 101 series that cover topics like starting a blog using WordPress, Digital Marketing, Google Analytics, SEO and much more. We hope you check them out and discover useful information you can use in your personal or professional blogging adventures.
Engaging readers online
Blogging is all about engaging people online, but what does that mean exactly?
When a blogger engages a reader with great content it basically means the blog post held the readers’ undivided attention (at least temporarily).
With blog content, you want to peak the readers’ interest, pull them in, keep them hooked and prompt them to return in the future.
How-to create engaging blog content in 5 easy steps
Step 1: Write an Attention-Grabbing Headline
The title for your blog post (or headline) is the most important element of a blog post.
Why is that?
Catchy headlines entice potential customers to check out your content.
The introduction is the second most important part of a blog post.
The main purpose of the introduction is to lay out the main point right from the start.
To engage the reader, it’s important to think about word choice. Include good keywords to establish relevancy for the reader. And don’t forget to include a hook to tempt the reader to continue reading until the end.
When writing the introduction, put yourself in the shoes of your audience – ask yourself:
How is this relevant to me?
Does this include information I can use?
Why should I continue reading this?
Will this be entertaining, educational or informative?
Content matters for many reasons, but the primary reason is because people spend a lot more time online than ever before. Information consumers have come to expect visually appealing and engaging content. This expectation is now the norm, not the exception to the rule.
When organizations create content with the explicit intention to aid their customer base in some way it helps build relationships with customers online. Along those same lines, sharing authentic stories helps to break through the overwhelming amount of marketing noise in the online world. Publishing content is no longer enough. Instead, it’s important to put a lot of thought into who you’re trying to reach with your content. Then you’ll have an easier time creating content that speaks to your target audience.
Creating engaging content isn’t always easy. It takes careful thought, practice and often a lot of revisions before the final product hits the right marks.
When reviewing your blog content, ask yourself the following:
Is it unique and/or interesting to the industry?
Is it easy to understand and digest?
Does it speak to the intended audience in a real way?
Does it have nice visual appeal?
By taking a critical view of your blog posts you’ll be able to pick up on things that may otherwise go unnoticed. And by following best practices, you’ll improve the quality of your content and attract more readers to your blog.
Learn more about blogging, content creation and content marketing
If you haven’t used hoopla digital yet – you’ll be pleasantly surprised by the variety of content on this easy to use platform. There’s something for everyone – movies, television shows, documentaries, eBooks, comics and music available for children, teens and adults.
Seth Godin says: “Content marketing is the only marketing left.”
Why is content marketing important?
Your content is what connects you with your customers. By utilizing effective content marketing techniques you’ll build trust with consumers online and improve your rankings in Google. Content is king and it’s the number one driving force behind businesses that succeed or fail.
Content is anything produced and presented to an audience in order to communicate a message. Everything from email, newsletters, social media posts, handouts, blogs, video, audio, photos and information added to a website are content.
Did you know great content helps to build your brand?
It helps establish your authority, expertise or know-how in a particular field.
Why is it important to create content on a consistent basis?
By creating content people really want to read (on a consistent basis) you’re building a relationship with people online. And when consumers trust your organization and look forward to reading your new content – well, now you have established a loyal customer base.
Whether you’re new to content creation or are simply looking for helpful tips and tricks, this book may be just what you’re looking for to learn more about blogging in the 21st century.
Robert Bly is a well-known copywriter with over 40 years of experience. In this book, Bly shares over 1200 words and phrases he has used to sell and market his products. Even though your chances of becoming a multi-millionaire like Bob aren’t guaranteed – you will learn how to leverage the tips and tricks he provides to help improve your blog or website.
With this eBook, you’ll learn more about:
Writing effective social media posts
Improving your copywriting skills
Creating ads that lead to conversions
Optimizing content to rank better in Google
Lynda.com provides 24/7 access to videos, courses and learning paths on a variety of topics.
Did you know this service is available on the Toledo Library’s website? All you need to start learning today is a valid Library card and PIN.