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Strategies for Success: Top 5 Blogging Tips

Posted about 1 year ago by April S

Posted in Business & Investing and eBooks & eAudiobooks | Tagged with blogging, blogs, chunking, content strategy, digital content, inbound marketing, Internet marketing, marketing, reader-centric, scannable, Search Engine Optimization, SEO, social media, social media, visual appeal, writers and writing

Anyone can blog, but what makes a blog successful?  That’s the question. Why does one blog take off and another fail? Blogging isn’t just about putting something out there – the secret to success – is providing content people are actually interested in checking out. Give ‘em what they want!  It’s what most successful businesses already know, so why not apply that same principle to blogging? Obviously, there’s more to blogging than this very simplistic principle, but it’s definitely a big part of the equation. I’m trying to become a better blogger, but with so many factors to consider things can seem overwhelming at first. 

“One of the great blessings and also a curse of the Internet is the opportunity to tune in on what both expert and novice voices are saying … The problem … what voices do we listen to and for how much time each day … it’s a challenge … to be selective and to limit what comes into our heads.”  ~ Source: Personal Learning Networks and Your Personal Expertise by David Loertscher. Teacher Librarian (Feb 2013), 40(3), 53-55.

What have I learned so far?  Don’t believe everything you read on the internet, but it may pay to focus on those tips that appear on multiple blogs. If more than one person has picked up on something, it only stands to reason, it may be a lesson learned through experience. Take advantage of these tips and apply them to become a better blogger.

Top 5 Blogging Tips

1. Blog Titles Matter

Blog Speech Bubbles - 49006

Image Credit: Pixabay Image 49006 (Creative Commons license, public domain).
Believe it or not, there’s a lot wrapped up in a blog post title. When people are scanning the internet for something noteworthy – you need to grab their attention. Titles should be short and snappy. They should also contain one or two relevant keywords from your blog post.

Articles on Blog Post Title Selection:

2. Make Your Blog Reader-Centric

Photo Montage Faces Photo Album

Image Credit: Pixabay Image 556811 (Creative Commons license, public domain).
Who’s your target audience? What are they interested in? Your blog isn’t about you – it’s about who’s going to be reading it. Who are you trying to reach with your blog posts? Give ‘em what they want! If people aren’t buying what you’re selling your blogging efforts will be all for naugt.

Articles on Blog Audiences:

3. Make Your Blog Readable

Blog Blogging Pixabay Image 684748

Image Credit: Pixabay Image 684748 (Creative Commons license, public domain).
How your blog is laid out is just as important as the content provided. You can choose the best title, include the best content and still fail if the layout is unreadable. Internet content, this includes blogs, should be scannable (i.e., readable) if you’re trying to grab someone’s attention. 

Articles on Blog Layout:

4. Visual Appeal is Key

Boubinsky potok in nature reserve Certova stran in 2011 (Wikimedia Commons)
Image Credit: Boubinsky potok in nature reserve, Wikimedia Commons (Creative Commons license).
Nothing makes a visitor leave a website faster than a page that’s too text heavy. Adding a little visual appeal will help to draw people into your blog. Hopefully, they’ll stay a while and read a few of your posts - maybe they’ll like them enough to come back again or they’ll share your content with others. To make your blog posts easier to share on Social Media sites like Facebook or Pinterest, it’s important to use large high-resolution images. Just avoid using too many extra-large image files per blog post, because this will significantly impact how long it takes your page to load.

Articles on Creating Visually Appealing Blog Content:

5. Make Regular Updates

Pixabay Image 336377 (Home Office, Workstation, Office, Business, Notebook)

Image Credit: Pixabay Image 336377 (Creative Commons license - public domain).
A regular blogging schedule will drive traffic to your blog and hopefully turn visitors into “loyal readers” over time. It’s like your favorite TV show that you tune into every week without fail.  When there’s a rerun or when the show changes their time slot the ratings often suffer.  Believe it or not many people like routine, so don’t lose readers by failing to provide regularly updated content. 

Articles on the Importance of Updating Blog Content Regularly:

Additional Articles About Blogs and Blogging:

Books about Blogs, Blogging, Marketing and Social Media 

Blogging for Writers by Robin Houghton The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio Create your own blog - 6 Easy Projects to Start Blogging Like a Pro by Tris Hussey
Inbound marketing : get found using Google, social media, and blogs by Brian Halligan and Dharmesh Shah Social media for writers : marketing strategies for building your audience and selling books by Tee Morris & Pip Ballantine Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business by Ann Handley & C.C. Chapman
Everybody writes : your go-to guide to creating ridiculously good content by Ann Handley How to write about music : excerpts from the 33 1/3 series, magazines, books and blogs with advice from industry-leading writers edited by Marc Woodworth and Ally Jane Grossan WILL WRITE FOR FOOD : the complete guide to writing cookbooks, blogs, memoir, recipes, and more by Dianne Jacob

eBooks about Blogs, Blogging, Marketing, Social Media and Writing 

Launch a blog in a day for dummies [electronic resource] by Lisa Sabin-Wilson On Message [electronic resource] : Precision Communication for the Digital Age / Theo Theobald Blogging for Dummies (4th ed.) by Susannah Gardner and Shane Birley

Featured Image Credit: Blog Word Cloud by April Schwarzkopf created using Wordle.

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